Beer is one of the most popular alcoholic beverages around the world. With a growing consumption rate, the pressure for effective marketing communications is definitely focused on the brewing companies.When was the last time you saw an ad for beer company? Last week? Last month? Well for me it was about an hour ago. Beer advertising campaigns use the multimedia approach to present their product to their customers.
Beer is seen as a "guys drink," so that's usually who the company chooses as their target audience/ Magazine ads show sexy women drinking the product or flirting with me who like the product.
Beer advertisements are used in many various forms of media platforms such as on television, in magazines and on billboards. I most commonly see beer ads in "manly" magazines such as Sports Illustrated or car and workout magazines. However, beer companies have also taken a different approach such as Facebook and posting tweets on twitter, to spread the word about new products, deals, and events.
Beer commercials air during the evening on general sports and news stations. this is the time where the 'man of the house' sits down after work and watch TV.
--Ali Como
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