Before hitting that send button you might want to hold off for a second and check out these 5 tips for blogger engagement, so you can start building rewarding relationships! Another helpful hint is to stay off sites like Bad Pitch Blog and Gawker PR for Dummies.
1.Do Your Homework– Take time for yourself to research and identify a specific group of blogger's to connect with about your client’s initiative.
2.Get Their Name Right – Take the time to learn how to spell the person/ blogger you are reaching out to,don't just start with a‘Hey There'.
3.Be Relevant – Remember that you have a responsibility and that the content must make sense for the audience you are reaching out too.
4.Have Assets to Share – Take the time to give something that will either inspire or engage the blogger's interest further.
5.Understand the Meaning of ‘Partnership’ – Today a blogger's relationship goes beyond the coverage and many times beneficial, for example exclusive access to something.
[via KetchumBlog]
Tuesday, April 17, 2012
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