Many new companies that have established themselves over the past decade have more of an advantage to learn some new age marketing skills over some older companies and traditional methods. Over the years, social media has become the largest and most effective way to interact with customers and receive customer feedback. Social media has also become the most effective way to generate new customers through groundswell. Vineyard Vines is a "preppy" clothing company, based out of Stamford, Connecticut founded in 1998. It has stores in Edgartown, Nantucket, and Mashpee, Massachusetts; Greenwich and Westport, Connecticut; and Memphis, Tennessee. Vineyard Vines is most closely associated with the college age demographic and focuses on this group as their target audience. This being said, this is an absolute perfect age group to target through a social media network.
Vineyard Vines has established a very successful social media network through their Facebook page and keeps it managed down to a science. They continuously and promptly respond to customer comments and post status updates that draw in numerous viewers. The company uses excellent customer engagement and keeps fans posted on news, events, where Vineyard Vines will be traveling and what new products and sales are coming up. Although Vineyard Vines does have a blog and a Twitter page, they do not have hardly any followers on either one. Their Facebook on the other hand is outstanding in the way that they have successfully established good customer relationships and engage with them on a daily basis.
Vineyard Vines on CNBC video!
Posted By:
Mark Shaffer
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