Meal Snap

Technology is advancing at a rapid speed. It is easier than ever to communicate with all that cell phones have to offer. It is hard to remember a time without cell phones. They are being used for much more than just a simple phone call. There are so many different cell phones to choice from, but the options don’t stop there. After choosing the right phone for you there are thousands of applications to choice from to make your life easier.

The iPhone has revolutionized the use of a cell phone. There are currently 134,000 applications that are offered through for the iPhone. Not only can you check the weather, find restaurants near you, and play games, but you can even check calories on the meal you are about to eat. Meal Snap is an application that helps people keep up with their healthy lifestyles. After downloading the app for $2.99 all the user need to do is take a picture of the food you are about to eat and the calories and nutritional facts with be shown. It does all the work for you.

Whether you want to track breakfast, lunch and dinner or the snacks throughout the day this app can help in the everyday struggle to maintain healthy eating habits. From the words of Apple, “food tracking has never been easier”.

By: Meg Weathersby

Terror in Social Media

With much of the population on the run all day not having time to look at a News Paper or watch the nightly News it is hard for the government to get the work out to those who don't follow it.

In an article from IP communications announced that the Department of Homeland Security is making a few changes. Along with changing the alerts to just 2 levels they are creating steps to insure that they can get vital information out to the public as fast as possible.

The Solution? Social media. By including things such as Facebook and Twitter Alerts they will be able to reach a Mass population fast.

If a situation were to occur where the Government felt it was the country was in need of immediate information then they will take to Social Networking for a solution. According to the article the Department of Homeland Security has previously been put under the spotlight for being too "vague".

These alers would also need to be approved under special circumstances, the first priority is always to alert the Law Enforcement.

This change will become official on April 27, 2011. So stay alert!

Blake Griffin Dunks Creates Social Media Phenomenon for Kia

Facebook, Youtube, and Twitter are various social media sites that have changed the way we look at the Internet, but it can also change people's lives and make them well known for doing something extrodinary. Blake Griffin, a rookie for the Los Angeles Clippers took the media by storm last month when he jumped over a Kia Optimaand slammed dunked a basketball in this years NBA Slam-Dunk Competition. After the competition was over his video went viral on Youtube. People were tweeting about what happened and how amazing it was. In result to all of the social media that brought attention to him, Kia decided to make it there official commercial for their new car because of it's viral success. Kia gave him an endorsement and with all of this he has become this years most popular NBA player.


Through social media he has earned large amounts of money and fame as a rookie in the NBA. It's funny how the social media world works... You can have a great video and become famous or have a video that can destroy your reputation. So, next time you think about creating a video and posting it online think about it: because social media will be all over you.

Travis Norris
Senior Communication Major
Flagler College

Where Are You Publix?

Publix is a company that has built a tradition of good customer service and customer relationships. However, when searching through their social media sources it is hard to say that Publix uses the same techniques to build more relationships by using sources such as Facebook or Twitter. Although the Publix Company does have a Twitter account, with 1,646 followers, they have only managed to upload two tweets since July 6, 2009. Their first tweet was announcing for people to follow their new twitter account “for big savings,” while the second one only a minute later said, “ Heading to the market? Why not go to Publix!”

If Publix were to create a Facebook page and keep of with their Twitter account, based on the fans and feedback from the fan created Publix pages, the company would get a lot of customer feedback. With this potential customer to corporate relationship, Publix would be able to obtain better quality feedback from its consumers as well as recruit new customers through groundswell. By using social media more effectively, Publix would also be able to measure customer conversations, customer traffic and customer relationships to help sales. They could possibly recruit double if not more of what their total trafficking and followers that are already participating.

Article On Publix's Social Media Lacking Skills!


Published By: Mark Shaffer

Under Armour's Facebook Status

Much like the Vineyard Vines Company I posted about a few weeks ago, the Under Armour brand is a fairly new company founded in 1996. Under Armour was invented by founder and CEO, a former University of Maryland special teams captain, Kevin Plank. The main intentions of the clothing founder was to design a t-shirt that would evaporate sweat off the body and dry quicker than cotton. Plank was tired of getting weighed down by the drenched cotton t-shirts he would wear under his shoulder pads and was desperate to design something new.

Today the company has grown to be a leading manufacturer of sports performance apparel, accessories and footwear. Much like most sports performance companies, their primary target audience consist of a younger demographic. This makes social media very necessary in order to for a company such as Under Armour to engage customers within their target and recruit new consumers through building relationships.

Under Armour currently manages a successful Facebook page that is loaded with company content and filled with intriguing graphics of well-known athletes using the brand. When visiting their site, it is very noticeable that they use Facebook as a primary source much like other companies to address new information and establish new relationships.

Facebook video posted by Under Armour!

Published By: Mark Shaffer