Super Bowl of YouTube

As anyone and everyone knows, the Super Bowl each year isn’t about the football game, it is about the commercials! Well lucky enough for all those Super Bowl fans who want to watch their favorite commercial again and again you can via social media sites such as YouTube. As many people know YouTube is a video sharing social media source, where companies such as Chrysler can upload videos and commercials such as the one titled “Imported From Detroit” that aired during 2011 Super Bowl XLV.

Super Bowl ads such as the Chrysler ad use YouTube to their advantage. They want viewers that were intrigued by these commercials to watch them and also engage the potential customers. Much like companies use Facebook or Twitter to engage customer feedback and interaction, YouTube helps companies get that interaction by providing them with an endless amount of video storage that allows a company to upload videos such as a familiar Super Bowl ads.

Keeping these commercials uploaded on YouTube continues to make them memorable. As you can see if you go some of these commercials on YouTube, they have millions and millions of views as well as customer comments.

Published By: Mark Shaffer

Tweeting about Mac and Cheese

Mac & Cheese – we all grew up eating way too much of this delicious, quick and easy meal, and we’re all probably slightly embarrassed to admit that as grown adults we still indulge in this tasty food every once in a while. Kraft Foods is well aware of the popularity of its product and is cashing in on an opportunity through social media and Twitter.

The company’s marketing team is collecting ideas from recent Tweets that include the words “mac and cheese” and turning them into a television commercial in one afternoon. Five tweets will be chosen to be converted into an advertisement that is being written and taped today. Four of those ads will be displayed on Kraft’s Facebook page tomorrow, while one lucky advertisement will be aired on Conan and Lopez Tonight this evening on TBS.

In an effort to utilize social media to promote the company and engage consumers while having fun, Kraft has come up with this unique concept. Hopefully this consumer-inspired advertisement and campaign will draw attention to Kraft and position it as a company who cares about its consumers and is willing to give them a say in the decision of the company. People like to feel included and like they have some control, which is exactly what this campaign is doing for Kraft’s consumers.

-Autumn Roth

Social Media Lands Musical Career for Nick Pitera

Like many others, singing sensation, Nick Pitera has made himself famous through social media. However, unlike many who have used social media to make themselves infamous for talent or better-yet lack there of, Nick Pitera has a legitimate, unique talent known in musical terms as falsetto. Essentially meaning he can replicate voices in both female and male vocals as shown perfectly in his rendition of Disney’s A Whole New World and many others. Most known for his covers of Disney songs, Nick Pitera became an Internet star when he started posting his performances on Youtube earning himself over 20 million views on one video. His account now has 70 videos all with impressive views and over 200,000 subscribers. Pitera has utlilized other social media sites like Facebook and Twitter to promote himself and further his musical career.


Through his social media exposure he was invited to be a guest on nationally broadcast TV shows such as Ellen and Glee. Most recent of his works is entitled, “One Man Disney Movie” in which Pitera nearly perfectly imitates the voice of princesses, villains, heroes, and sidekicks from various Disney movies.


The large fan-base he has established through social media has not only made him famous but has landed him a job with Disney’s Pixar Animation in California where Nick currently resides. He is continuing to pursue his musical career and with the way he has mastered social media, it won’t be long before his next show is launched for the world to see. It just goes to show the power of social media and the magnitude of its audience reach. Talk about making a career in fame through social media.

By: Stacey Palmieri