Monday, April 9, 2012

Pinners rejoice! You can now measure the success of your Pinterest campaign

Yes, youve read right. Finally two years after Pinterests original debut in March 2010, a Pinterest analytics tool has reared its beautiful face. Its name? Pinerly.

For only opening in its beta stage two weeks ago, Pinerly already has over 35,000 registered users urging them to "take control" of their Pinterest accounts. Pretty impressive if I do say so myself.

The Pinterest analytics dashboard currently only offers basic measurement tools such as how well Pinerly-tracked pins are doing but plans to unveil more complex tools such as offering detailed information on pin performance and the ability to schedule pins in May 2012.

While Im unfortunately still on the waiting list for an account, Mashable offers a quick taste of whats soon to come with a registered Pinerly account:

1. Pinerly

Your Pinerly homepage gives you an overview of your account, and quick click access to each of the service's tools. The site's design echoes that of Pinterest, and is very easy to navigate.


 2. Create a Campaign

You use Pinerly to create campaigns. These are pins generated within Pinerly so their stats can be tracked.


 3. From a Website

Similar to the Pinterst web interface, you can create campaign pins from a web link.


 4. Or From a File

Or from a file uploaded from your computer.


5. Add Link and Description

Once youve selected the content and chosen the correct image, you can add a link and a description. Then you Pinerly it to send it to Pinterest.


 6. Select a Board on Pinterest

Over on Pinterest, select a board as usual.


7. Save the Campaign

Then back on Pinerly, hit the finish button, which starts the stat tracking.



8. Your Pinalytics

Once you've created campaign pins, you'll start seeing your "Pinalytics." The first step is a chart which details how many clicks, likes and repins you earn on a given day.

9. Campaign Breakdown Stats 
Next, you can view your "Campaign Breakdown Stats." This useful tool shows you the clicks, likes and repins for each campaign pin you have created through Pinerly.

Although basic at this early stage, the metrics are handy to see what kind of content is doing well.

In the screengrab here, for example, a pin linking to a retro camera did better than those for a birdhouse or a photo album, suggesting that more consumer tech pins might do well in the future.


Pinerly also offers follower and pin suggestions to help jazz up your pin board and increase followers. The full service rolls out next month and will offer various premium account services as well as the standard free account option for poor people like me.

What do you think about Pinerly? Do you think this is something you'll use in a future campaign?

-Vanessa
@vanessaswain