Kraft Foods is using Facebook, Instagram, YouTube, Twitter and a variety of other social media platforms to keep the centennial party alive. Black and white cookie consumers from around the world are showing their brand love through tweets, Instagram pictures and YouTube videos.
The Oreo Birthday Party agenda includes sharing 1 million "Oreo moments," sending friends a customized Oreo/Lady Antebellum birthday video and the ability to take a break (from eating Oreos) and play in the Oreo arcade.
Of course, we cannot forget about the Limited Edition Birthday Cake Oreos available in stores now:
Can't be there to share an Oreo with your friend? Fear not, if your friend has a smart phone, you are able to send them an Oreo Gram, straight from the heart (or stomach).
Engagement is crucial in a social media movement. Oreo's birthday party is certainly taking stakeholder engagement to a new level with 25.4 million likes on Facebook, plenty of customer re-tweets and worldwide social media sharing.
We, as young, aspiring PR professionals applaud you, Oreo. The Oreo 100th Birthday is a snapshot of everything we have learned to do to implement a successful social media marketing strategy. Whether we are young or old, we still want to "Celebrate the Kid Inside," and not to mention, indulge in some Limited Edition Oreos (#yum).
By: Kristy Kurowski