Negative Social Media Earns 13-Year Old Fame

Thirteen year old Rebecca Black has been known for her YouTube music video "Friday". The video was produced by Ark Music Factory and went viral within 24 hours becoming known as the "worst video ever" with over 24 million views. Since it has been released, it has spread throughout Facebook by users posting it as a joke as well as through twitter, which now has a trending topic titled RebeccaBlack.

Black has received millions of negative comments and hate mail one which she mentioned in an interview on Good Morning America which read "You should cut yourself and become anorexic so you are actually pretty". Black replied that she just wanted the song to be catchy, and that it did all due to social media. It now stands on iTunes top 100 as number 43, which falls right above other pop sensations such as Justin Beiber. Now on YouTube, there have been spoofs, parodies, and remixes of the song as well as multiple interviews. This just shows how viral social media can be whether it be positive or negative feedback.

--Alexandra Jennings

How Social Media Is Helping Japan

In the effects of the Tsunami in Japan,I feel social media could be an excellent tool to use in order to show people what is going on and what kind of crisis the country is dealing with. Many videos on YouTube and news sites show clips of the damage made in Japan and actually show the devastation happening. In today’s society almost everyone has some kind of video or photo capturing device and to be able to upload the pictures and video to social media sites such as YouTube or Facebook, allows people to show what exactly what is going on.

I feel that media outlets such as Twitter, allow people to feed quick information which can inform others on updates about loved ones people found and the status of the tragedy in Japan. With being able to have quick feedback from so many people, it is a perfect way to get news from eyewitnesses who are actually in the middle of the crisis. Google also set up what they are calling a “person finder” in response to the tragedy in Japan that allows people to track and record missing or found people so that others may look up a missing friend or relative. With this media sites being such valuable tools in the support for Japan, they really help boost the overall moral by trying to help come up with solutions in a time of need.

YouTube Video Of Tsunami Damage!

Published By: Mark Shaffer

Miller, Michelob, Multi-Media

Beer is one of the most popular alcoholic beverages around the world. With a growing consumption rate, the pressure for effective marketing communications is definitely focused on the brewing companies.



When was the last time you saw an ad for beer company? Last week? Last month? Well for me it was about an hour ago. Beer advertising campaigns use the multimedia approach to present their product to their customers.




Beer is seen as a "guys drink," so that's usually who the company chooses as their target audience/ Magazine ads show sexy women drinking the product or flirting with me who like the product.



Beer advertisements are used in many various forms of media platforms such as on television, in magazines and on billboards. I most commonly see beer ads in "manly" magazines such as Sports Illustrated or car and workout magazines. However, beer companies have also taken a different approach such as Facebook and posting tweets on twitter, to spread the word about new products, deals, and events.

Beer commercials air during the evening on general sports and news stations. this is the time where the 'man of the house' sits down after work and watch TV.

http://http//www.youtube.com/watch?v=ETrWZsYYJO

--Ali Como