In today’s society, businesses and organizations are thriving off of the explosion of social media into the marketing world. From a business such as American Express to a current political party, both are using social media platforms to their advantage and to stay ahead in ratings. Whether it’s Twitter, Facebook, FourSquare or even Pinterest, businesses are developing promotions on all of these individual channels.
But how are these businesses going to successfully use their social media feedback to their advantage?
Businesses have turned to Pinterest aiming to create more online traffic and boost their consumer engagement. Since the demographic of this site is mostly dominated by women, this opens new channels for businesses to reach their target audiences, exhibiting their items or services that traditionally appeal to women and the rising male audience.
Pinterest has created an innovative way for successful marketing avenues and consumer products to use a new social media platform when highlighting their brand.
Pinterest is still an invite-only site, but this has not stopped the soaring success of the social media network. This makes a great way to selectively market quality products to specific audiences.
Businesses and brands can take advantage of this by creating innovative ways to use this marketing tool by creating contest, gaining new product approval and receive product interpretation, creating a brand presence and personality.
The third Pinterest guideline under consideration of the “Pin Etiquette” states:
"Avoid Self Promotion- Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion."
This network allows users to create and name “virtual pinboards”, and post relevant photos on those boards. Pinterest allows users to easily integrate their social media network with others, while remaining focused on the idea of a person lifestyle.
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