Social media… what the heck is it? The first thing everyone thinks of immediately is Facebook, Twitter, and YouTube. However, it is a much bigger beast than just these sites. With social media being the future in socializing, interacting and businesses marketing and advertising to their target audience, the return on investment stakes are much higher.
What does this mean? It means that companies, large and small have much more to lose when they are out of the social loop. Many online websites are now created to helping those interact, and interact well. By following the right people on Twitter, and reading trending articles, one can wind up learning more than they ever thought was possible or available.
In a recent Twitter session, I came across a trend title called “How Likeability Impacts Marketing Success.” It was here I found innovators to follow, one which lead me to a website based on social media and trending articles. Social Media Examiner, makes it clear that interaction is just step one. Throughout each page of his website he provides outside links and contact information, readily available with just a click of your mouse. However, this is not the first or only website out there, another trending company to follow and help with the understanding of social media is Mindgruve. While this blog is not to tell you who you have to follow, it is proving to not only be a trend but an entire industry based on expanding social media on all levels.
So now what? Well in my opinion, we all have to jump on! Let’s make it relative to us, college students. Our goal after graduation is to find and land a job in the “real world.” Yet in today’s economy, this is easier said than done. So to put our best foot forward, to stand out, and show that difference you must be being actively involved because social media is your best ally. However, remember the key word being “ACTIVE.” Find where you fit and what fits you, follow, tweet, post and ask for commentary, it is then and here that you will be noticed. And isn’t that what it’s all about? Being noticed, yes, yes it is!
Follow them!
Social Media Examiner: @smexaminer
Mindgruve: @mindgruve
Mindgruve Website- Megan Bradt
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