Developing a Community with the Help of Social Media

We so often think to use social media to help our brands but we don’t stop to really consider the impact of that decision. The social networking sites that we choose to utilize become pointless without the proper support from consumers. Just how do we fulfill the needs of our publics while benefitting our companies as well? Creating a sense of community has become the modern need for creating successful businesses.

At one point in time, the way to attract attention to our business was to simply advertise deals on products. Today this concept has transformed into a need of involvement with the most credible brands. Small business professional John Jantsch explains the impact of a successful community on the growth of businesses. Building community does not simply happen the moment that we decide to pursue our own business. He explains, “In a perfect world every small business would have a year to focus on the audience.” The ability to create trust and credibility within a community will take time to create. In order for an audience to support the content of a business, they must have a reason to. When people see a business’ take a genuine interest in their audiences, they are drawn towards the credibility and vision of that business.

The concept of a community involves understanding shared interests and when a business is able to create communication as to what those interests are, they can improve their own products to satisfy such interests. One does not have to spend a substantial amount of money to create a successful community. It simply requires sharing a unique point of view with an involved audience in order to gain their support.

Community Building

-Chelsea Olson