Everyone has heard of reality television, but what about
reality advertisements? For some
innocent bystanders in an airport waiting area, the concept became all too
real.
Nivea is a maker of skin care products and the company is
based in Germany, where the ad takes place.
Several waiting passengers in the airport were targeted unknowingly to
be in an ad for Nivea’s new product, Stress Protect deodorant. The concept of the ad was to cause a person
stress, which Nivea succeeded in doing with flying colors!
Each target had their photograph taken without their
knowledge. The photo was then quickly
inserted and printed on the front page of a newspaper with headlines indicating
that the photographed person was a wanted criminal and highly dangerous. With the entire thing being filmed, an actor
would sit within eye-shot of the targeted person with the fake newspaper so the
target would see their own face on the front page. Obvious stress and panic starts to overcome
the target.
As if that were not enough, an announcement comes on over
the intercom with a full description of the targeted person’s appearance and a
request to report any sighting of the individual to authorities immediately. Following the announcement, what appears to
be a real news broadcast (which is in fact being filmed live from another area
in the airport) comes on the televisions stationed in the airport. The news anchor reports with the same photo in
view that the identified target is dangerous and on the run and pleads citizens
to report any sightings or whereabouts to authorities.
We see the targeted individual on camera sitting in the
airport looking panic-stricken and frazzled.
Stressed seems to be an understatement at this point. Other passengers in the airport waiting area
are beginning to stare, point and whisper.
Then, out of nowhere, several men dressed as the authorities carrying
big steel briefcases enter and surround the targeted individual. One of them asks her, “Are you stressed?”
while opening the briefcase to reveal Nivea’s Stress Protect deodorant. Relief washes over the targeted woman’s face
as she realizes she has not been confused for a wanted criminal, but rather is
the target of a hoax.
If she wasn't wearing Nivea’s Stress Protect deodorant,
chances are she may want to change her clothes.
- Samantha Ayres
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