There are many useful media outlets offered online to
enhance small and large businesses alike. One of the many social media outlets
to do so is twitter. Through the insightful article,” 5 Twitter Tips forBuilding Your Business,” written by Michael Brito I found exciting ways to get
your business on the map.
First and foremost, Twitter is a great tool for businesses
to raise awareness and share news about their company. One of the great tips
offered by the article is to do research and understand what is trending on
twitter. This is an exciting part because you get to explore the tool and
understand what your company can benefit from. Developing a trending component
in twitter in turn will heighten your followers and raise awareness of your
business.
Furthermore, you must develop goals for your business. What are
the objectives? What would you like to accomplish? Then from there you can
create the company’s twitter page to attack those goals and ultimately achieve
them. Also, when creating the twitter page you can choose what kind of page you
would like for your company, a company page, personal page or a hybrid page
that incorporates you and the business.
To further take advantage of twitter you must build your
credibility on the profile. This can be accomplished by consistency in posts,
to accurate expert advice, to reliable and effective information. This would
ultimately result in developing and building relationships with the follower, which
is a key element in creating a successful social media profile.
Finally social media, twitter, is a great space to measure
and evaluate success. Through tweets, re-tweets, tweet-ups, likes and comments
you can evaluate how your business is doing.
Twitter is an opportunity to be hands on with your followers
and business and reach a higher and more successful point for your business’s
future.
By: Heather Holtzendorf
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