Your Local Walmart

When people say social media they usually think Facebook, Twitter and other social networking sites.  The first thing that comes to mind are the modern ways that people stay connected to their friends.  What people don't realize right away is that large corporations are leveraging social media to expand their client base.

Some of the biggest users of social media include Ford, Zappos, IBM, Starbucks and Walmart.  Walmart is one of the heaviest users of social media.  They use it for many different things including advertising, promoting products, community involvement and connecting with consumers.  Walmart has been able capitalize on the growing social media trend.

WalMart has a presence on twitter, Facebook and many other social media platforms.  They have been leaders in the way large companies use social media especially in reference to Facebook.  In an effort to create a more personalized experience on Facebook, Walmart is creating what they call local Walmart.

Walmart has found a way to make their millions of Facebook fans have a more personal experience.  They are creating over 3,500 Walmart Facebook pages, one for every store.  This will help increase consumer confidence and make individuals have a more personal connection.  Walmart being one of the largest retailers in the world is doing this to show they are not just this mega company but that they are down to earth.

Walmart has transformed the way they connect with customers.  They can now individualize products to consumers.  Customers can use this new tool to find out about specific stores and talk to local people.  This process of localizing will allow Walmart to make personal connections they never have before.

Walmart is known for being this large corporation, now they are able to directly connect with customers.  This is something larger corporations can have a problem with.  Social media has allowed for many companies to create better relationships with customers.  




By:  Jovie Reeves