Publix is a company that has built a tradition of good customer service and customer relationships. However, when searching through their social media sources it is hard to say that Publix uses the same techniques to build more relationships by using sources such as Facebook or Twitter. Although the Publix Company does have a Twitter account, with 1,646 followers, they have only managed to upload two tweets since July 6, 2009. Their first tweet was announcing for people to follow their new twitter account “for big savings,” while the second one only a minute later said, “ Heading to the market? Why not go to Publix!”
If Publix were to create a Facebook page and keep of with their Twitter account, based on the fans and feedback from the fan created Publix pages, the company would get a lot of customer feedback. With this potential customer to corporate relationship, Publix would be able to obtain better quality feedback from its consumers as well as recruit new customers through groundswell. By using social media more effectively, Publix would also be able to measure customer conversations, customer traffic and customer relationships to help sales. They could possibly recruit double if not more of what their total trafficking and followers that are already participating.
Article On Publix's Social Media Lacking Skills!
Published By: Mark Shaffer
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