Mac & Cheese – we all grew up eating way too much of this delicious, quick and easy meal, and we’re all probably slightly embarrassed to admit that as grown adults we still indulge in this tasty food every once in a while. Kraft Foods is well aware of the popularity of its product and is cashing in on an opportunity through social media and Twitter.
The company’s marketing team is collecting ideas from recent Tweets that include the words “mac and cheese” and turning them into a television commercial in one afternoon. Five tweets will be chosen to be converted into an advertisement that is being written and taped today. Four of those ads will be displayed on Kraft’s Facebook page tomorrow, while one lucky advertisement will be aired on Conan and Lopez Tonight this evening on TBS.
In an effort to utilize social media to promote the company and engage consumers while having fun, Kraft has come up with this unique concept. Hopefully this consumer-inspired advertisement and campaign will draw attention to Kraft and position it as a company who cares about its consumers and is willing to give them a say in the decision of the company. People like to feel included and like they have some control, which is exactly what this campaign is doing for Kraft’s consumers.
-Autumn Roth
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