For marketers everywhere, Halloween is more than just a bag of candy. This day gives creativity to a new level everywhere. Halloween is an annual day that people go over the top with costumes and fun activities, and marketers have been joining in the fun too.
This year, there was one specific Halloween ad campaign that caught my attention. The popular and well known, Mike’s Hard Lemonade came up with a Facebook application called the “Zombifier.” This application gave users a fun activity to upload a photo of themselves and modify their imange into a zombie using different features. The user can change everything from their eyes, mouths, wounds, teeth, and even add blood stains. Each user that creates a “zombie” is then added to the Mike’s Hard Lemonade Gallery. Every day a photo from the gallery is used as the company’s profile picture.
This is an awesome idea to get people active on Facebook and other social media sites. It gives the user incentive to keep going to their Facebook page too in hopes that their zombie will be used that day for their profile. This is an excellent campaign to keep users engaged in the company and allows a personal relationship between the consumer and company. Pretty neat, right?! So get into the spooky mood and “zombify” yourself! Who knows? Maybe you will be the next Mike's Hard Lemonade profile zombie! Happy Halloween!
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