We all love free stuff, and today starts an opportunity for you to receive a free Pepsi MAX when you tag the new Pepsi MAX commercial using IntoNow. PepsiCo has partnered with the televesion-tagging iPhone Application, IntoNow to reward users with a free soda when they tag the new Pepsi MAX commercial.

“The basic concept is to find the Pepsi MAX commercial, tag it and select a store,” IntoNow founder and CEO Adam Cahan explains.

The way it works is with each tag, IntoNow will generate a unique digital coupon for the first 50,000 users who tag the spot. The coupon works like a gift card and can be scanned right from your mobile phone, and redeemed at Target and CVS stores.
The Pepsi MAX commercial will begin airing today (April 20, 2011) and features past and present Major League Baseball Legends. This promotion and the commercial are centered on Pepsi MAX’s MLB sponsorship. IntoNow will be featured on promo cards that will be distributed by Pepsi during games at MLB stadiums, but is not featured in the ad itself.



This campaign is expected to be a hit due to the ease and convenience as well as the incentive of a free Pepsi MAX. In addition, the popularity of smart phones is hoped to bolster the success of this campaign because people want to use them to connect in the digital world with things that they are interested in.
“This is the first time where consumers can close the funnel between a brand experience on a TV commercial right down to a real world drink you can consume. That’s a really exciting first that opens the doors for advertising partners. We’re thrilled to be creating a new consumer experience with a brand like Pepsi MAX.” Cahan said.

IntoNow is a consumer technology company which focuses on enhancing the way people engage with television. IntoNow works for commercials like Shazam does for music; it listens to and identifies television shows.

Launched in late January, IntoNow is a free companion application that allows users to tag identified contends and find out what their friends are watching. During its first four weeks of availability, IntoNow recorded more than 1 million content tags; an average of one tag per second.

This partnership marks the first time than at automated technology like IntoNow has been used to bridge the gap between real world and television commercials. If this campaign is successful they hope to move on to movie studios, automotive brands and other consumer goods companies for similar commercial-tagging campaigns.

-Hannah Wilhide