Although the luxury fashion industry has been notorious for being extremely uninvolved with the Internet phenomenon, it seems that the industry has finally jumped the gun and joined the 21st century with smart phone applications, social media involvement, and easy online purchases.
Chanel, Gucci, Louis Vuitton, and Burberry have all launched easy access smart phone applications which feed users with collection presentations, product information, branded themes, and the ability to share their “likes” on Facebook.
Some lower end brands now offer incentives to follow their company on Twitter or Facebook. It is not unusual to come across a tweet or wall post for a small 20% off coupon, or hourly exclusive sale. This is helpful to brands as they can more specifically evaluate exactly who their market is.
Unfortunately not all brands are on top of their social media networking game. Just yesterday Styleite reported that Marc Jacobs announced (ironically on their Twitter page) that they would be searching for someone to manage their social media accounts. Other luxury brands have yet to step onto the social media bandwagon. Gwen Stefani’s luxury label, L.A.M.B., which consists of clothing, shoes, fragrance, and handbags just recently launched an official website, however the company has yet to develop any sort of official social networking presence online.
It would certainly be beneficial for both brands and customers for brands to present themselves online in a (no pun intended) fashionable, timely manner.
Chanel, Gucci, Louis Vuitton, and Burberry have all launched easy access smart phone applications which feed users with collection presentations, product information, branded themes, and the ability to share their “likes” on Facebook.
Some lower end brands now offer incentives to follow their company on Twitter or Facebook. It is not unusual to come across a tweet or wall post for a small 20% off coupon, or hourly exclusive sale. This is helpful to brands as they can more specifically evaluate exactly who their market is.
Unfortunately not all brands are on top of their social media networking game. Just yesterday Styleite reported that Marc Jacobs announced (ironically on their Twitter page) that they would be searching for someone to manage their social media accounts. Other luxury brands have yet to step onto the social media bandwagon. Gwen Stefani’s luxury label, L.A.M.B., which consists of clothing, shoes, fragrance, and handbags just recently launched an official website, however the company has yet to develop any sort of official social networking presence online.
It would certainly be beneficial for both brands and customers for brands to present themselves online in a (no pun intended) fashionable, timely manner.
-Ethan Reynolds
Communication Major
Communication Major
Flagler College
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