Wednesday, March 3, 2010

Social Media Survey

Liberty Mutual has conducted their first-ever comprehensive survey of online behaviors and responsibility. The company has a whole website dedicated to their Responsibility Project which encourages responsible behavior. This link shows what the project is all about and features a Liberty Mutual Ad on responsibility.





The part of the site dedicated to the survey is split up into four categories: Office Online Responsibility, Classroom Online Responsibility, Relationship Online Responsibility and Parenting Online Responsibility. According to the Classroom Online Responsibility category, 43 percent think it's responsible for teachers to have a social media profile. My view on it? As long as you act responsibly and don't put anything that would jeopardize your job or reputation on your social media, that it is just fine! Why do teachers have to miss out on the Groundswell?

I found an article discussing how men are more likely than women to use social media. According to the article, "Men (57 percent) are more likely than women (50 percent) to have more than one social networking sites such as MySpace, Facebook or Twitter, according to the survey." The article also said "more men (51 percent) think it's OK for their boss to tweet about their company than women (37 percent)." I found this interesting because our whole social media class is made up of women! We need to help our fellow females embrace and accept social media and all of its benefits!

This survey provides great insight on how people feel about social media and unwritten guidelines on acting responsibly. Using social media on the job is definitely something to be addressed and may be a concern for many companies and institutions. Many companies are making guidelines for the use of social media on the job. I think this step is necessary because social media is such a huge trend and in some cases it can distract workers and lower productivity. The need for companies to do this shows that social media is a huge deal! Hopefully we will see more surveys on social media!

Women and men, let's embrace social media and show the world all of its benefits!

-Jackie Gubbins


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