Saturday, March 27, 2010

Missing persons? -->social media!

Can social media really help in a missing persons case? Yes! And more people are turning to social media when this tragic event occurs.

There are multiple organizations where their primary focus is to find missing persons. Many of these organizations have created an online presence through the use of social media. For example, Minnesota's Bureau of Criminal Apprehension currently has a Facebook fan page. They submit posts relating to missing persons and safety tips. When BCA posts information on a missing person, the information will appear in members news feeds. This is such a beneficial way to send out information. There is a lot of controversy on the page, but that is expected when dealing with children and loved ones missing.

Amber Alerts also has a Facebook fan page along with Facebook applications. Amber Alerts have established a reputation on the television and radio but social media is where it is at today. They are sending the message out with the hope of gaining leads.

Not only are established organizations creating Facebook pages, but so are people. The families that have lost a loved one are turning to social media to do the research on their own. For example, when Brittanee Drexel went missing a Facebook page was created. There is over 19,000 members on the page currently. People post their condolences to the family and friends. They also will make posts relating to how much they miss her and wishes of her to come home. Some people will post information on other unsolved missing persons cases. And there is also information and tips on how to protect yourself.

Social media is the best way to reach your audience. And when it comes to heartbreaking cases like a missing person, social media is a favorable outlet to turn to.

--Abby Sessock

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