Communications placed into Music.

Rather than writing about what is going on, I believe that this post should be about what SHOULD be happening.

The music industry today is growing, yet shrinking. The record labels are having a hard time marketing their Artists' albums due to one-hit-songs and singles. Companies like iTunes and Rhapsody make it easier and cheaper for consumers to download songs and not full albums so the audience can pick and choose which songs they want to buy and listen to.

The record labels like Universal Records should be grasping their audience through the field of communications. They need to get their Public Relations team involved and figure out what needs to be done to lure in more customers to buy their full albums rather than singles from the other companies.