Apple Trademark Rejected

Rebecca Currie

Apple seems to be the always be the leader in electronic production, there name is trademarked everywhere, it seems like nothing could slow them down. Although, today the US Patent and Trademark Office declined Apple’s request for the trademark of Apple mini because they said the descriptive word of MINI doesn’t qualify for a trademark.  A trademark simply does not allow other companies to use the licensed name it gives one company or person full rights to that name.

                Without the trademark other companies now have the opportunity to branch into the mini IPad device competition.  The lack of a trademark will take away Apples advantage in the IPad market allowing the competition to release their own mini iPads and use the name IPad mini.

                There are some critics who now believe that the IPad should not even have a trademark since PAD is also a description. According to the US Patent and Trademark Office, “the term “MINI” in the applied for mark is also descriptive of a feature of applicant’s product. Specifically, the attached evidence shows this wording means “something that is distinctively smaller than other members of its type or class”. The critics believe that the PAD is just describing the type of device which is compatible with the internet which is represented by the letter I.

          Apple is not giving up on receiving the trademark for the Apple mini and has until July 24^th to respond to the Patent office about an amended proposal.  

#Apple #iPADmini #trademark