Sandy Hit's Twitter

During and after the effects of Hurricane Sandy Twitter began to blow up with an abundant amount of hash tags reaching 20 million. It's interesting to see how Twitter can inform large populations about national disasters due to how big of a phenomenon over the last few years. Twitter not only provides people with breaking news but it keeps the people that were effected in a more comfortable atmosphere with one another.




As the storm was going on I decided to log into twitter to see if people were going to donate to places like the Red Cross. In turns that mentions of the word "donate" were at a 180 day peak. This has been great for people outside the New Jersey area because it's keeping people like me more comfortable that my family is in peace since I am from New Jersey. Also Twiitter is another outlet for people to use to keep up to date on the damage done and the safety of the residents.



According to the article that I found on Mashable.com "On Monday, Oct. 29, when Sandy reached New York City, storm-related search queries comprised 20% of all searches on Twitter. At about the same time as a ConEd transformer exploded in Manhattan’s Lower East Side on Monday night, mobile Twitter usage peaked, more than doubling compared to the previous two days." This quote lets us know how far Sandy stretched after hitting New Jersey not only did memebers of Twitter want to know what parts were effected but when their power was turning back on. According to Twitter residents will not have power for another two weeks.



Twitter will continue to blow up with people being extremely angry since they are left with no power!



-Joseph Green

Consumed By Technology

           How is it that we are so preoccupied with our busy lives that we walk around, heads down, attention on our iPhones oblivious to this crazy town around us? There’s a man named Leo who walks around all hours sporting green shorts, no shirt, fanny pack and a long white beard.  A pirate ship that delays our travel plans at least twice a day and beautiful lights that have radiated bright enough to place us in National Geographic’s top 10 holiday lights. We have so many things going on in our lives that keep us from experiencing our world’s natural beauty. You need to stop, for at least a minute every day, take a deep breath and look around you because life is too unexpected to take anything for granted.

As humans have evolved, so has technology. It is part of our everyday lives and we no longer know how to live without it. We have become so consumed with the newest Apple gadgets that we no longer appreciate the simple and natural beauties in life.   

The average consumer connects to the internet at least twice a day where they create, build, and maintain relationships. This has produced a groundswell making social media crucial for a business’s survival. Social networking sites like Facebook, Twitter and LinkedIn have become part of a business’s social media strategy. Many successful companies, like Nike have adapted to this trend and rely on it for their company’s future success.  Social media has created new opening in the job market as companies are hiring college graduates who specialize in the field. Now, not only are individuals, but companies are flooding the internet airwaves to check and tend to their social media sites and relationships.

We are all guilty of putting a wall of technology up between Mother Nature and ourselves and partaking in a life where the world defines you by nothing but one’s job and advertising turns materialistic goods into an obsession. We have become so consumed by our gadgets that we no longer rely on face-to-face communication.  Our relationships, stocks, bank accounts and businesses can all  be managed through the internet on a little handheld device. We walk around with this device every day, checking it any available minute we have.  It alerts us when we have mail, a meeting to attend or a Facebook comment to respond to, but one thing it will never be capable of, is creating the natural beauties that surround us.  Tomorrow is never promised, so make sure you make time in your life to simple enjoy.

                                                                                                            Written by: Kaitlin Pulvino

The power of social media content

“There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure.”

Social media is so powerful in today’s society that writing impactful content is necessary. The social media platforms such as Facebook, twitter, dig.com and more only use a few sentences to get the message out. Therefore, those few sentences better be meaningful. I feel in school we used to learn how to write extravagant stories, which detailed and explained everything we wanted to say and now social media has forced us into writing short and powerful words. These words define whether someone finds you credible, trustworthy and worth their investment.

When using the knowledge of social media it is also really important to understand the importance of knowledge and engagement. Take the knowledge you know as a professional and target that into the company, organization etc. you are working on. Help them be informative but resourceful. This can be done through engagement with your audience. This is probably I feel one of the most important factors of social media; the feedback. Responding to what the audience wants and how you want to portray your company will help decided the fail or success level of social media. It’s about who or what you are representing and therefore, you need to know how the people feel about it in return.

Being an active member of the social media world is extremely important; it’s where much of our knowledge now comes from. I know I need to become more engaged myself. Being personally involved in the company’s social media will make you stand out more than the competition companies. It humanizes your organization, and most people want something they can relate too. Bring fun, and creativeness into the social media while keeping a professional standpoint.

To read more on the factors that help you succeed in social media visit
http://socialmediatoday.com/rachel-strella/951561/5-tips-writing-impactful-content

 

-Stefanie Cusick