Can I have a pizza with social media on it?

On March 24th during the Louisville vs. Florida March Madness basketball game, I placed an order for pizza through my twitter account @ChazALawrence.  I sent tweets out to the following pizza companies twitter accounts: @dominos, @pizzahut, and @papajohns.

The purpose of this was one to enjoy a hot pizza, and second to see what big pizza companies are actively taking steps to listen on social media to prevent crisis, generate leads, and provide customer service.  Many people would be ordering pizza during the basketball game and especially from @papajohns who is big sponsor of Louisville.  After placing the order on twitter I viewed each of the different pizza twitter accounts to see if they were currently tweeting.  I discovered @dominos and @pizzahut were tweeting when I placed my order.  @papajohns on the other hand had not tweeted since earlier that day.  After waiting about 20 minutes,  I received a kind reply from @dominos.

After that I went to dominos.com and ordered my pizza right away.  In the response back you can see @dominos is using Radian6 to help listen on social media.  I applaud @dominos for investing into social media listening tools.  @dominos has also had a few crisis and has learned from them.  They are actively listening ready to respond back, address concerns, and foster positive feedback.  I never received a response back from @pizzahut or @papajohns.  I felt ignored from @pizzahut because I knew they were actively tweeting and responding back to customers when I ordered my pizza.  @pizzahut might need to invest more into social media listening.  I've also always been a frequent buyer of @pizzahut.  @papajohns really needs to invest into social media listening.

So in closing I give the award of Best Social Media Pizza Company to @dominos.  Maybe one day soon we will be able to tweet or facebook our pizza and food orders to companies.

- Chaz Lawrence

@ChazALawrence

Facebook.com/ChazALawrence