Number 2: Put the intern in charge of social media. Guess what a main part of my job description is at my internship? You got it, social media. But reading further, it makes perfect sense. Interns come and go. You need someone in charge that is completely invested in the organization or company and who can keep posting and updating long term. Plus you probably don't want to give a college student access to Facebook or Twitter during the work day. Talk about unproductive!
Number 7: Automatically incorporate blog posts onto Twitter. 'Automation is not social; it's the opposite of social,' quotes the article. I think that is hitting the nail on the head. The people that follow you on Twitter or are your Facebook fan are probably already on your mailing list for your newsletter or are subscribed to your blog. You shouldn't be advertising, you should be interacting. Tweet about interesting current events in the news, (that aren't controversial or hot-button issues... number five!) or about exciting things that are going on. Make people want to check out your link.
Number 3: Follow a ton of people on Twitter so you get followers in return. I am pretty sure day one of my internship I sat down to an inactive Twitter account and started following anything even remotely related to my organization. It is true that the followers that come naturally are more likely to be active and stand the test of Twitter time because they have genuine interest in your company or organization. Adding 30945720 new followers will only bog down your feed.
I know that I will certainly be weary before I take advice about how to get more fans on Facebook or how to get someone to re-tweet my organization. My eyes have been opened to my wicked ways on the web. Check out all ten no-no's in the full article.
by Katy Chubin
Interns may come and go but they do get their foot in the door when they can professionally handle the company's social media. Middle management doesn't know what to do. Show your worth by teaching them!
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