Too Much? Too Little?

Social media sites are taking over the internet. It seems as though everyday brings a new site, user or trend.

Sites that have already matured like Facebook and Twitter have millions of users. According to Facebook’s Press Room, there are more than 400 million active users. Average users are spending about 55 minutes on the site daily.

With so much interaction, it’s no wonder why many companies are incorporating social media into their businesses. Using viral campaigns, online news releases and conferences, blogs and other social media sites, companies are reaching customers on an entirely different level.

But is this activity all work and no play? Some companies think not. According to Robert Hall Technology, a leading provider of information technology, 54 percent of CIO’s are completely prohibiting the usage of social media sites in the work place and 19 percent are allowing employees to log on for work purposes only.

Even the heads of the NFL are limiting players, coaches and league officials’ updates to social media sites to 90 minutes before game time and after postgame interviews.

In the days of technology and information over load, how much is too much? And, how little is too little? Where is the balance between obsession and benefiting from the exposure social media gives us?

-Jill Morgenthaler